After a persistent customer base asking for the return of a 90s classic - Dewberry - their calls were answered! ‘It’s Back’

This campaign was to use the original scent and perfume bottle as well as create a new core range of body care to stimulate a nostalgic response on the lead up to The Body Shop celebrating its 50th year.

I worked on the instore VM, Ecom and CRM assets for the campaign.

Bold Then. Bold Again.